Our Portfolio
Here’s where we share our recent work and insights on our process. Scroll down to see everything or select a category below to narrow your focus.
Goldes Developments, a high–end, understated brand.
We love to reflect the passion and professionalism of a business with great branding! Jan and Bill Peryer of Goldes Developments came to us with the goal of giving their business a high-end and subtle visual identity. They’d been running for years under the radar, so we relished the opportunity to highlight what they are about!
Launching Valley Skin Checks: A Bold Vision Brought to Life in Just Two Months
Tailwind created the full brand for Valley Skin Checks—from strategy and identity through to a new website, team photography, advertising, collateral, and a complete signage package.
Elevating Beta One with a refreshed logo and brand identity
Beta One asked Tailwind to help elevate their brand as they launch their new business. We refreshed their logo by simplifying the form, improving the colour palette, refining the typography, and modernising the T-cell visual metaphor for better clarity, professionalism, and impact.
Re-imagining Tradie Alley: Rebranding Project
We love to re-imagine a brand at Tailwind! This project was a lot of fun. The team at Tradie Alley were looking for a fresh approach to their existing brand that they had created themselves.
Giving ProWire Electrical a Head-start
We gave ProWire Electrical a brand design that is as good as any of their competitors. This is a perfect example of one of our 'Level Up Packages’ and now ProWire is all set for the next decade or more.
New brand identity for ManaBuilt
A new brand identity for ManaBuilt, a local building company operating since 2006, that reflects its core values of quality workmanship, integrity, and cultural pride.
Brand Design for Mana Mauri
The logo strongly whakapapas to maunga and to Papatūānuku and Ranginui. The elements all come together in the shape of a waka symbolising navigation.
Smoko Chat Card Game
Tailwind was commissioned to design the new card game Smoko Chat to spark meaningful conversations in the workplace.
Series Identity and Marketing for ‘Being Turi’
The Tailwind team is honoured to have played a small part in the making of this incredible documentary series.
Tailwind Wins Awards for Te Kupenga o Rongomai Maidstone Sports Hub
After designing this community hub's branding, Tailwind was tasked with creating an effective wayfinding system and implementing a strong visual identity throughout the Te Kupenga o Rongomai building.
Branding and Marketing for Real Estate Development
The marketing booklet carries through the brand’s angular feel with ‘anchored’ imagery, a tag system and geometrical ‘arrow’ devices echoing the logo.
New business launch package for Jason Medina Life Celebrant
Queenstown-based celebrant Jason Medina was getting prepared to launch his own business when he asked us to help him build a brand package that portrayed his passion and positive energy.
Website design for Helium Financial Planning
Our design solution focused on converting large portions of information into small, digestible sections with plenty of breathing room and paced with imagery, to make the content easy to skim over.
Designing memorable business cards
We pulled some business cards out from our archives to show a client a couple of examples... Turns out we have quite the collection!
Te Kupenga o Rongomai wayfinding and signage
After designing this community hub's branding, Tailwind was tasked with creating an effective wayfinding system and implementing a strong visual identity throughout the Te Kupenga o Rongomai building.
A highly-regarded new brand identity for Whisker Coastal Property
We chose to highlight the business's beautiful location, Australia's Sunshine Coast, with a palette of sandy golden hues and crystalline water. The logo incorporates a geometric 'W' and 'C', the latter shaped like a wave form with gradients to evoke the shimmering quality of the sea and sand.
Te Kupenga o Rongomai branding project
We absolutely loved the process of learning and working closely with council advisors and te ao Māori experts to craft an identity that honours Te Kupenga o Rongomai’s name.
Securing a memorable brand identity for SecurityLogics
We responded to our client's brief by steering away from sharp angles and aggressive colours, opting instead for an approachable lower case logotype and memorable gradient green/blue palette..
Simply Safety’s vibrant new brand identity
We kept pink at the forefront of Simply Safety's new brand and came up with the following concept: Simply Safety is like the laces to your boots, providing structure and safety to your business.
A new brand identity for Lower North Electrical
We thoroughly enjoyed this project to give local start-up Lower North Electrical a dynamic and unique identity. The result is a friendly and fresh look that establishes this new business as a force in the industry from day one.