A visual identity for an established brand — Blackwell Plumbing brand refresh.
Blackwell Plumbing has been doing great work around the Wellington Region for many years now and approached Tailwind to help them raise the standard of their branding to match! They wanted to keep their existing logo intact, but we made some minor tweaks to improve legibility. The focus of the project was on creating a new visual identity and applying this to a range of collateral, including a new website, stationery, and vehicle graphics.
Developing an entire visual language from the existing logo was a challenge, but we were up to the task! The end result is a brand that leans on high-contrast black and white with gold accents and subtle patterns, and modern typography with a classic English feel to evoke a sense of craftsmanship.
