Case Studies

Great examples of what Tailwind can do for your brand.

HJ Accounting + Advisory — a fresh brand for a fresh direction

In 2019, new owners Helen and Alistair McEwen took over Hetherington Johnston Chartered Accountants. A highly-regarded local accountancy firm, started in 1989. In 2026 they came to us needing to refresh the brand to reflect where the company is at and where it is headed.

A Brand Evolution for
Fruehauf NZ

Fruehauf is recognised as one of the country’s leading truck body and trailer builders. We were thrilled to support the company to achieve their goal of revitalising the brand and visual identity!

Built to Last: Refreshing Insol’s Brand

Tailwind was engaged to undertake a brand review and subsequent refresh, helping to unify Insol’s visual language and strengthen the presentation of their projects and product offerings.

Revitalising Arrow Uniforms

Arrow Uniforms approached Tailwind to refine and improve their branding, marketing, and language, which had grown disparate over the years and was not reflective of just how awesome this industry-leading nationwide company is.

Brand Refresh for Griffiths

Griffiths partnered with Tailwind to undertake a strategic rebranding to mark a new chapter for the company, streamlining its operations and presenting a cohesive identity to the market.

New Branding for Real Steel

Tailwind has been working with Real Steel since 2014. After almost a decade, we had the pleasure of giving this industry-leading nationwide steel processing business a much-needed brand refresh.

A Transformative Brand Refresh for Above Focus Roofing

Our task: capture what makes Above Focus great, craft a memorable brand that tells this story, and apply this effectively across all of their channels and collateral.

A Friday Facelift

The Tailwind team dedicated much of 2022 to transforming well-known local building company Friday Homes into a fully-fledged property development company. We built a sophisticated and flexible new visual identity across web, digital, social, print, signage, vehicles, and more.

An Immersive New Website for Silverstream Retreat

We took the opportunity to expand their recent new logo into a fleshed-out visual identity, complete with colour palette, textures, visual and typographic treatments, and photography.

Transport Trailers Brand Refresh

Transport Trailers' logo had remained unchanged for many years and is a source of immense pride and the company is very protective of it. When it came time to give the brand a much-needed upgrade, we treated their logo with great care.