Our Portfolio
Here’s where we share our recent work and insights on our process. Scroll down to see everything or select a category below to narrow your focus.
Updating collateral to propel your business forward — Helium’s new website and documentation
Longtime Tailwind client, Helium Financial Planning, has continued to refine and improve their business since we established the brand in 2021. Following a process of optimising their brand positioning, we were tasked with refreshing the visual identity and communications to suit.
The goal was to give Helium a more sophisticated appearance, less corporate and more human, connecting customers with Jeshal, the expert behind the brand.
Want to stay front-of-mind? Start with the Inbox
Email newsletters are an effective tool to reach your customers and keep your business and offering front-of-mind. Also referred to as EDMs (for 'Email Direct Marketing'), they're easy to put together and you can even manage them yourself once we've set everything up.
Tailwind is proud to be a long time supporter Te Omanga Hospice.
This weekend is the Te Omanga Hospice Vintner’s Lunch event, their biggest fundraiser of the year! We’ve donated a $3,400 branding package to the auction. So if you’re attending the Vintner's Lunch, keep an eye out for our package and get those bids in! We wishing everyone involved a fantastic event, and thanks to the awesome team at Te Omanga Hospice.
Signage that enhances our environment! — Wayfinding signage for Remutaka Cycle Trail
We consider it a privilege any time we have the opportunity to create something that exists out in the world and enhances the environment that we live in. This signage system for Wellington's 'Great Ride of New Zealand', the Remutaka Cycle Trail is our latest example.
Maymorn Farm: Building the Visual Identity and Marketing System
Maymorn Farm is a residential development in Upper Hutt by longtime Tailwind clients, Gillies Group. The development is a mix of turn-key packages, design-and-build options and individual sections, with an expanding collection of homes at various stages of construction.
A new design showcasing the heart of Upper Hutt!
A new design showcasing the heart of Upper Hutt!
This week we were thrilled to see and photograph a new sculptural installation at NZCIS that we designed. We collaborated with the client to take their vision and turn it into this stunning array of freestanding corten steel panels that showcase the people and places that make our city so great.
Tailwind is 9! 🥳
This week I am stoked to celebrate 9 years since Tailwind was founded! Time absolutely flies.
Giving back to the creative community — Upper Hutt Art Trail's new website! 🎨
Upper Hutt is home to an incredible community of artists, makers and creatives, and we're proud to have supported the Upper Hutt Art Trail to donate a new website that brings all creatives together.
Print isn’t dead! Developing a range of publications for Insol Architectural Facades
A key part of the Insol rebrand rollout was the design and production of a range of publications. The collection of brochures showcase product lines, case studies and technical information. This helped us define and unify Insol’s new visual identity.
Packed full of stunning architecture photography, these brochures are always such an enjoyable project, and we love collaborating with the Insol team to bring them to life.
A visual identity for an established brand — Blackwell Plumbing and Gas brand refresh.
Blackwell Plumbing has been doing great work around the Wellington Region for many years now and approached Tailwind to help them raise the standard of their branding to match! They wanted to keep their existing logo intact, but we made some minor tweaks to improve legibility. The focus of the project was on creating a new visual identity and applying this to a range of collateral, including a new website, stationery, and vehicle graphics.
Having fun with a great initiative!
The brief was to create a website that felt eclectic and alive, getting people excited to visit the Hutt Valley. Some of our favourite moments were brainstorming and playing with ways to communicate this vibe in an engaging web format. We deployed motion, colour, stacks of overlapping items, interwoven brand elements, and punchy language.
HJ Accounting + Advisory — A fresh brand for a fresh direction!
In 2019, new owners Helen and Alistair McEwen took over Hetherington Johnston Chartered Accountants. A highly-regarded local accountancy firm, started in 1989. In 2026 they came to us needing to refresh the brand to reflect where the company is at and where it is headed.
Proud to be Creative Gold Finalists in the 2026 Gold Awards!
On Friday the 8th of May Josh and Jess attended the finalist announcement event at Te Wharewaka o Pōneke. We are incredibly grateful to be recognised alongside previous winners such as Weta Digital, Werk Agency, Massey – College of Creative Arts and Bats Theatre.
A new brand, built from the name up.
Hawksbill draws from the Hawksbill turtle which is a species known for its protective shell and longevity. That metaphor is perfect for a brand that delivers durable, reliable protection for the life of a home. This positions the brand as a long-term partner in roof protection.
A stunning monument sign for Silverstream Retreat
A stunning monument sign for Silverstream Retreat , We were tasked with designing a new entrance sign using an existing river stone wall at this amazing local events and accommodation venue. This combination of practicality and appealing visuals is what good design is all about!
Expanding the visual identity of Chronically Legal
Your Logo doesn’t have to change!
Expanding the visual identity of Chronically Legal 🌤️
A lot of our work involves creating new brands or refreshing old ones. So you might assume we only work with brands that we’ve (re)designed ourselves. That’s not always the case! Chronically Legal is a great example.
A Brand Evolution for Fruehauf NZ
Fruehauf is recognised as one of the country’s leading truck body and trailer builders. We were thrilled to support the company to achieve their goal of revitalising the brand and visual identity!
New brand system to support expanded services!
Tailwind Branding & Design teamed up with Queen Street Pharmacy to branch out of a typical pharmacy structure. They are proud of their approach to offer clinics that typical pharmacies may not provide. With a view to adding more of these clinics and needing to market them separately, the Care+Clinic brand was created.
Continuing to elevate the Jarvis brand!
We rebranded the local plumbing heroes Jarvis Plumbing & Gasworks a few years back. Since then we have continued to support this awesome business with top-notch design and marketing.