HJ Accounting + Advisory — A fresh brand for a fresh direction!
Hetherington Johnston Chartered Accountants started in 1989 and is a highly regarded local accountancy firm. After new ownership and a shift toward business advisory services, the brand needed to reflect their direction and quality of service.
We led a full renaming and rebrand process which involved simplifying the name to “HJ Accounting + Advisory”, refining the positioning, and creating a fresh identity built around trust, support, aspiration, and approachability. The final brand combines a fun interlocking monogram with contemporary typography to stand apart from typical accounting branding. HJ considers themselves as "not your ordinary accountant" so we wanted to capture that spirit!
The project also included team photography, stationery, social media assets, and a new website rollout to bring the refreshed brand to life across every touchpoint.
