Brand Refresh for Griffiths
From the ground up — and down! 📣 Griffiths partnered with Tailwind to undertake a strategic rebranding to mark a new chapter for the company. Since it was established in 1971, Griffiths Drilling has been a stalwart of the industry and the Wellington Region. Griffiths has built a strong reputation for geotechnical expertise and innovative drilling solutions. So we set out to reflect this with a new brand that merges the Drilling and Construction divisions, retains the strengths of the previous brand, and brings the company forward into 2025 and beyond.
We’re proud to share the results with you in our latest case study. We really enjoyed the process of understanding Griffiths and creating a clear brand evolution that comprises elements that are flexible to use and can stand alone, to deliver a brand that is iconic and memorable.
