Revitalising Arrow Uniforms
The Tailwind team spent much of 2024 working with Arrow Uniforms to refine and improve their branding, marketing, and language, which had grown disparate over the years and was not reflective of just how awesome this industry-leading nationwide company is!
“It has been gratifying seeing how much better Arrow Uniforms looks after all the work we’ve done with Tailwind across all areas of our business. We are in the best position to compete at the top of our industry with design and presentation that reflects the Arrow Uniforms capability and points-of-difference.”
— Arrow Uniforms
We first assessed the state of Arrow's current branding and marketing to establish a refreshed strategy. Then we collaborated weekly to work through upgrading all of their collateral to align with their high-quality and pragmatic brand positioning.
We redesigned their logo and sub-brand logos. Then, we prepared a wide range of brand collateral — see the images for some examples 👉🏻
