Expanding the visual identity of Chronically Legal

Your Logo doesn’t have to change!

A lot of our work involves creating new brands or refreshing old ones. So you might assume we only work with brands that we’ve (re)designed ourselves. That’s not always the case! Chronically Legal is a great example.

Gemma came to us through another lawyer client of ours, Corvus Legal. She was getting her new business off the ground and already had a logo that was created by a friend who’s an illustrator. It was a great starting point to develop into a visual identity!

To complete the metaphor of a professional taking the burden of legal work off the client’s shoulders, we added clouds, textured colours and shapes, and a font that balances formality and friendliness.

We rolled it out a range of collateral to get Chronically Legal presenting itself in a clever and consistent way: a clean new website, pull-up banners for trade shows, business cards, fridge magnets, and letterhead template imagery.

Already got a logo that you love? We’d love to help you expand it into a full visual identity that you love too. Get in touch! 🧡