In 2019, new owners Helen and Alistair McEwen took over Hetherington Johnston Chartered Accountants. A highly-regarded local accountancy firm, started in 1989. In 2026 they came to us needing to refresh the brand to reflect where the company is at and where it is headed. 

Your Logo doesn’t have to change!
Expanding the visual identity of Chronically Legal 🌤️

A lot of our work involves creating new brands or refreshing old ones. So you might assume we only work with brands that we’ve (re)designed ourselves. That’s not always the case! Chronically Legal is a great example.

Fruehauf is recognised as one of the country’s leading truck body and trailer builders. We were thrilled to support the company to achieve their goal of revitalising the brand and visual identity!

Tailwind Branding & Design teamed up with Queen Street Pharmacy to branch out of a typical pharmacy structure. They are proud of their approach to offer clinics that typical pharmacies may not provide. With a view to adding more of these clinics and needing to market them separately, the Care+Clinic brand was created.

We rebranded the local plumbing heroes Jarvis Plumbing & Gasworks a few years back. Since then we have continued to support this awesome business with top-notch design and marketing.

Tailwind was engaged to undertake a brand review and subsequent refresh, helping to unify Insol’s visual language and strengthen the presentation of their projects and product offerings.

For Lake Hayes A & P Show, Tailwind designed a custom, artistic map base of the show grounds and surrounding area, then added map details tailored to each year. We produced a full set of maps for access, parking, vendors, setup, signage, and the website.

We love to reflect the passion and professionalism of a business with great branding! Jan and Bill Peryer of Goldes Developments came to us with the goal of giving their business a high-end and subtle visual identity. They’d been running for years under the radar, so we relished the opportunity to highlight what they are about!

Supporting our clients as they adapt, evolve, and put their best foot forward. Helium is a financial planning and investment advice company for which we developed the branding in 2024. The business is constantly learning, innovating, and evolving. As its market position and target audience have shifted, the brand required a refreshed presentation.

Tailwind created the full brand for Valley Skin Checks—from strategy and identity through to a new website, team photography, advertising, collateral, and a complete signage package.

Beta One asked Tailwind to help elevate their brand as they launch their new business. We refreshed their logo by simplifying the form, improving the colour palette, refining the typography, and modernising the T-cell visual metaphor for better clarity, professionalism, and impact.

We love to re-imagine a brand at Tailwind! This project was a lot of fun. The team at Tradie Alley were looking for a fresh approach to their existing brand that they had created themselves.

We gave ProWire Electrical a brand design that is as good as any of their competitors. This is a perfect example of one of our 'Level Up Packages’ and now ProWire is all set for the next decade or more. 

Brand identity for charter company Tide Tribe.

Last year, our team was offered the opportunity to help a long-time client’s passion project come to life: Tide Tribe boat tours. This idea sprouted from our client’s desire to share their passion for surfing and travelling throughout the north-western side of the Fijian archipelago.

We helped launch Tide Tribe with a new brand identity, website, business cards, partnership pitch decks for local tourism agencies, and more.

Griffiths partnered with Tailwind to undertake a strategic rebranding to mark a new chapter for the company, streamlining its operations and presenting a cohesive identity to the market.

Event identity for Sunshine Coast Real Estate Company Whisker Coastal Property. They run this free community event on the waterfront to raise money for charity.

Our delivery for the event included: custom website landing page with animations and donation ticker, posters, flyers, social media posts, email signature, and donation stickers.

A new brand identity for ManaBuilt, a local building company operating since 2006, that reflects its core values of quality workmanship, integrity, and cultural pride.

Arrow Uniforms approached Tailwind to refine and improve their branding, marketing, and language, which had grown disparate over the years and was not reflective of just how awesome this industry-leading nationwide company is.

We were thrilled to work on Nadia Lim’s Royalburn Station, collaborating with event designers Watson & Wyatt Design to establish the farm as a unique and boutique events venue in Arrowtown.

Transport Trailers commissioned a translated version of their employee manual for the Filipino segment of their workforce.