In 2019, new owners Helen and Alistair McEwen took over Hetherington Johnston Chartered Accountants. A highly-regarded local accountancy firm, started in 1989. In 2026 they came to us needing to refresh the brand to reflect where the company is at and where it is headed. 

Hawksbill draws from the Hawksbill turtle which is a species known for its protective shell and longevity. That metaphor is perfect for a brand that delivers durable, reliable protection for the life of a home. This positions the brand as a long-term partner in roof protection.

Your Logo doesn’t have to change!
Expanding the visual identity of Chronically Legal 🌤️

A lot of our work involves creating new brands or refreshing old ones. So you might assume we only work with brands that we’ve (re)designed ourselves. That’s not always the case! Chronically Legal is a great example.

Fruehauf is recognised as one of the country’s leading truck body and trailer builders. We were thrilled to support the company to achieve their goal of revitalising the brand and visual identity!

We rebranded the local plumbing heroes Jarvis Plumbing & Gasworks a few years back. Since then we have continued to support this awesome business with top-notch design and marketing.

For Lake Hayes A & P Show, Tailwind designed a custom, artistic map base of the show grounds and surrounding area, then added map details tailored to each year. We produced a full set of maps for access, parking, vendors, setup, signage, and the website.

We love to reflect the passion and professionalism of a business with great branding! Jan and Bill Peryer of Goldes Developments came to us with the goal of giving their business a high-end and subtle visual identity. They’d been running for years under the radar, so we relished the opportunity to highlight what they are about!

Tailwind created the full brand for Valley Skin Checks—from strategy and identity through to a new website, team photography, advertising, collateral, and a complete signage package.

Beta One asked Tailwind to help elevate their brand as they launch their new business. We refreshed their logo by simplifying the form, improving the colour palette, refining the typography, and modernising the T-cell visual metaphor for better clarity, professionalism, and impact.

A new website for Dunedin’s Roslyn Pharmacy. We incorporated some of their new brand identity, new photography and video. Now the client is all set to manage their own website moving forward, with Tailwind to assist whenever needed.

We gave ProWire Electrical a brand design that is as good as any of their competitors. This is a perfect example of one of our 'Level Up Packages’ and now ProWire is all set for the next decade or more. 

Tailwind has worked closely with Above Focus since we rebranded the company in late 2023. They’re one of our best success stories!

The Tailwind team has been proud to support this growth and so we’re taking the opportunity to share some of the work we’ve been doing.

Brand identity for charter company Tide Tribe.

Last year, our team was offered the opportunity to help a long-time client’s passion project come to life: Tide Tribe boat tours. This idea sprouted from our client’s desire to share their passion for surfing and travelling throughout the north-western side of the Fijian archipelago.

We helped launch Tide Tribe with a new brand identity, website, business cards, partnership pitch decks for local tourism agencies, and more.

Griffiths partnered with Tailwind to undertake a strategic rebranding to mark a new chapter for the company, streamlining its operations and presenting a cohesive identity to the market.

Event identity for Sunshine Coast Real Estate Company Whisker Coastal Property. They run this free community event on the waterfront to raise money for charity.

Our delivery for the event included: custom website landing page with animations and donation ticker, posters, flyers, social media posts, email signature, and donation stickers.

A new brand identity for ManaBuilt, a local building company operating since 2006, that reflects its core values of quality workmanship, integrity, and cultural pride.

We kicked off 2025 with an impactful campaign for Friday Homes Construction, featuring a bold offer: “We’ll beat any competitor’s price on a new home or development by 5%”.

Tailwind has been working with Real Steel since 2014. After almost a decade, we had the pleasure of giving this industry-leading nationwide steel processing business a much-needed brand refresh. 

Showcasing these various hire options defined the website's structure, and as a result users will find it easy to access all the information they need to pick and book the perfect venue for their event or activity.

Queenstown-based celebrant Jason Medina was getting prepared to launch his own business when he asked us to help him build a brand package that portrayed his passion and positive energy.