Tailwind has given Real Steel, an industry-leading nationwide steel processing business, a much-needed brand refresh.
Blackwell Plumbing has been doing great work around the Wellington Region for many years now and approached Tailwind to help them raise the standard of their branding to match! They wanted to keep their existing logo intact, but we made some minor tweaks to improve legibility. The focus of the project was on creating a new visual identity and applying this to a range of collateral, including a new website, stationery, and vehicle graphics.
In 2019, new owners Helen and Alistair McEwen took over Hetherington Johnston Chartered Accountants. A highly-regarded local accountancy firm, started in 1989. In 2026 they came to us needing to refresh the brand to reflect where the company is at and where it is headed.
Hawksbill draws from the Hawksbill turtle which is a species known for its protective shell and longevity. That metaphor is perfect for a brand that delivers durable, reliable protection for the life of a home. This positions the brand as a long-term partner in roof protection.
Your Logo doesn’t have to change!
Expanding the visual identity of Chronically Legal 🌤️
A lot of our work involves creating new brands or refreshing old ones. So you might assume we only work with brands that we’ve (re)designed ourselves. That’s not always the case! Chronically Legal is a great example.
