Find out how we transformed Above Focus Roofing from looking like 'just another roofer' into a memorable top-shelf team of experts.
Nothing about the actual business changed — they were always great! — now the world knows it from their first impression.
We captured what makes Above Focus awesome, crafted a memorable brand that tells this story, and applied this effectively across all of their channels and collateral.
Longtime Tailwind client, Helium Financial Planning, has continued to refine and improve their business since we established the brand in 2021. Following a process of optimising their brand positioning, we were tasked with refreshing the visual identity and communications to suit.
The goal was to give Helium a more sophisticated appearance, less corporate and more human, connecting customers with Jeshal, the expert behind the brand.
Blackwell Plumbing has been doing great work around the Wellington Region for many years now and approached Tailwind to help them raise the standard of their branding to match! They wanted to keep their existing logo intact, but we made some minor tweaks to improve legibility. The focus of the project was on creating a new visual identity and applying this to a range of collateral, including a new website, stationery, and vehicle graphics.
In 2019, new owners Helen and Alistair McEwen took over Hetherington Johnston Chartered Accountants. A highly-regarded local accountancy firm, started in 1989. In 2026 they came to us needing to refresh the brand to reflect where the company is at and where it is headed.
