Visual Identity
It is critical for customers to see your brand and get a sense of the quality of your product or service. You feel like your brand may be a bit old and tired. It is common (and a great sign!) for a company to outgrow its brand.
Your logo is just one part of your brand. The visual identity is the whole picture that creates a consistent, recognizable look across all touchpoints.
At Tailwind we are experts at expanding your brand to become a full visual system including typography (fonts and styling), patterns, visual treatments, and supplemental design elements.
- Typography*
- Patterns
- Supplemental elements (e.g. badges, icons)
- Visual treatments
- Create new Brand Guidelines document, or expand existing existing one, to codify visual identity for future use.
*Excludes font licensing costs. Free alternatives included.
Browse related projects
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Brand guidelines and visual identity for Goldes Developments
Brand identity for Real Steel
Brand and visual identity design for new Queenstown's new personal concierge service, Grey Fox — website, business cards, letterhead and email signature.
Branding and style sheet for new property developer, ReDevelop
New brand collateral for Gee Quiz — quiz booklets, email signature, pens, business cards, caricatures
Brand refresh and brand collateral for property developer, Gillies Group — presentation folder, letterhead, business cards
Collection of new collateral for The Great Bunch — arrangement card, gift card, business card
Brand refresh for Upper Hutt Skin Clinic and a GP outreach campaign — flyer, letter, gift card
Brand and visual identity design for Body of Work — business cards, letterhead, email signature, brochure, gift voucher