Visual Identity

It is critical for customers to see your brand and get a sense of the quality of your product or service. You feel like your brand may be a bit old and tired. It is common (and a great sign!) for a company to outgrow its brand.

 
 

Your logo is just one part of your brand. The visual identity is the whole picture that creates a consistent, recognizable look across all touchpoints.

At Tailwind we are experts at expanding your brand to become a full visual system including typography (fonts and styling), patterns, visual treatments, and supplemental design elements.

*Excludes font licensing costs. Free alternatives included.

Slides from a brand guideline presentation for Sonik wall linings, showing logo variations, color schemes, and visual branding elements.
Typography* Patterns Supplemental elements (e.g. badges, icons) Visual treatments Create new Brand Guidelines document, or expand existing one, to codify visual identity for future use

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