A Brand Evolution for Fruehauf NZ

Fruehauf is recognised as one of the country’s leading truck body and trailer builders. We were thrilled to support the company to achieve their goal of revitalising the brand and visual identity!

If your company needs a fresh coat of paint to last the next decade, but you want to keep your identity intact, Tailwind would love to partner with you for an incredible and pragmatic brand evolution process.

“Big thanks to the Tailwind team! From the first review through to the updated look across our logo, website, and marketing, the whole process felt easy, collaborative, and true to who we are. The refreshed identity keeps the strength of our brand while giving it a sharper, more modern finish.

The Tailwind team was outstanding, highly professional, supportive and went above and beyond. We really appreciated their practical approach — allowing us to evolve the brand at the right pace without losing the equity we’ve built over the years. Their dedication and expertise made the process seamless and enjoyable.

Excited for what’s ahead and proud to be rolling forward with the new look.”

Fruehauf NZ

LOGO

The old and new logos in comparison. The new logo has had a tighter and more cohesive look.

BRAND REVIEW AND GUIDELINES

Following a thorough brand review process, we tightened up the logo design to give it a high-quality fit-and-finish commensurate with the quality of service and craftsmanship the company is known for. This was achieved while retaining all the brand equity of the previous mark. Small but significant changes produce a result that is more than the sum of its parts.

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Then we got to work, redesigning the company website, internal collateral, and advertising. The benefit of undergoing a brand evolution like this means that you don’t have to throw out any old branded collateral. The old can coexist with the new, and you can work through the updates at any pace.