SEO Checklists

At Tailwind our philosophy is: design for humans first, because that aligns with Google’s goals and how AI crawlers understand the web.

Search Engine Optimisation (SEO) is a moving target but one thing is clear: designing for search engines comes at the cost of human experience. It costs more to upkeep as well.

So we build your website to SEO best practices on the site-side.

Anything else to do with the search-side SEO (e.g., Google Adwords) is something we can assist with later if you need even more search performance.

If in doubt, give us a shout!

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Download our SEO Checklists

MARKET LEADER & GROWTH WEBSITES

Comprehensive SEO

  • Optimise URLs (short, clean, keyword-based) for all pages
  • Identify and implement any opportunities to add internal links between related pages and posts
  • Check for and fix any broken links
  • Configure social sharing titles, descriptions, and images
  • Ensure SSL certificate is active
  • Set up 301 redirects for any old pages to preserve Google Search ranking from previous website.
  • Submit sitemap and request indexing with Google Search Console

  • Conduct detailed keyword research
  • Intergrate keywords naturally into website content
  • Set unique SEO titles for all pages and blog posts
  • Write keyword-optimised page descriptions for evry page
  • Ensure consistent heading hierarchy
  • Review and optimise page copy length and quality
  • Add descriptive alt text to every image
  • Compress, resize, and format images for fast loading

STARTER WEBSITES

Basic SEO

Key

  • Included
.

  • Included with reduced scope
.

  • Not included

  • Use customer-provided keywords
  • Integrate keywords naturally into website content
  • Set unique SEO titles for all pages and blog posts
  • No keyword-optimised page descriptions
  • Ensure consistent heading hierarchy
  • No review or optimisation of page copy length and quality
  • Add descriptive alt text to key images
  • No additional handling of images

  • Optimise URLs (short, clean, keyword-based) for all pages
  • Identify and implement key opportunities to add internal links between related pages and posts
  • Check for and fix any broken links
  • Configure social sharing titles, descriptions, and images
  • Ensure SSL certificate is active
  • No 301 redirects implemented
  • Submit sitemap and request indexing with Google Search Console

Let’s chat

Talk to us today about your next website project, built with site-side SEO improvements.

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