SEO Checklists
At Tailwind our philosophy is: design for humans first, because that aligns with Google’s goals and how AI crawlers understand the web.
Search Engine Optimisation (SEO) is a moving target but one thing is clear: designing for search engines comes at the cost of human experience. It costs more to upkeep as well.
So we build your website to SEO best practices on the site-side.
Anything else to do with the search-side SEO (e.g., Google Adwords) is something we can assist with later if you need even more search performance.
If in doubt, give us a shout!
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Download our SEO Checklists
MARKET LEADER & GROWTH WEBSITES
Comprehensive SEO
Optimise URLs (short, clean, keyword-based) for all pages
Identify and implement any opportunities to add internal links between related pages and posts
Check for and fix any broken links
Configure social sharing titles, descriptions, and images
Ensure SSL certificate is active
Set up 301 redirects for any old pages to preserve Google Search ranking from previous website
Submit sitemap and request indexing with Google Search Console
Conduct detailed keyword research
Integrate keywords naturally into website content
Set unique SEO titles for all pages and blog posts
Write keyword-optimised page descriptions for every page
Ensure consistent heading hierarchy
Review and optimise page copy length and quality
Add descriptive alt text to every image
Compress, resize, and format images for fast loading
STARTER WEBSITES
Basic SEO
Key
- Included
.
- Included with reduced scope
.
- Not included
Use customer-provided keywords
Integrate keywords naturally into website content
Set unique SEO titles for all pages and blog posts
No keyword-optimised page descriptions
Ensure consistent heading hierarchy
No review or optimisation of page copy length and quality
Add descriptive alt text to key images
No additional handling of images
Optimise URLs (short, clean, keyword-based) for all pages
Identify and implement key opportunities to add internal links between related pages and posts
Check for and fix any broken links
Configure social sharing titles, descriptions, and images
Ensure SSL certificate is active
No 301 redirects implemented
Submit sitemap and request indexing with Google Search Console
Let’s chat
Talk to us today about your next website project, built with site-side SEO improvements.