SEO Checklists
At Tailwind our philosophy is: design for humans first, because that aligns with Google’s goals and how AI crawlers understand the web.
Search Engine Optimisation (SEO) is a moving target but one thing is clear: designing for search engines comes at the cost of human experience. It costs more to upkeep as well.
So we build your website to SEO best practices on the site-side.
Anything else to do with the search-side SEO (e.g., Google Adwords) is something we can assist with later if you need even more search performance.
If in doubt, give us a shout!
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Download our SEO Checklists
MARKET LEADER & GROWTH WEBSITES
Comprehensive SEO
- Optimise URLs (short, clean, keyword-based) for all pages
- Identify and implement any opportunities to add internal links between related pages and posts
- Check for and fix any broken links
- Configure social sharing titles, descriptions, and images
- Ensure SSL certificate is active
- Set up 301 redirects for any old pages to preserve Google Search ranking from previous website.
- Submit sitemap and request indexing with Google Search Console
- Conduct detailed keyword research
- Intergrate keywords naturally into website content
- Set unique SEO titles for all pages and blog posts
- Write keyword-optimised page descriptions for evry page
- Ensure consistent heading hierarchy
- Review and optimise page copy length and quality
- Add descriptive alt text to every image
- Compress, resize, and format images for fast loading
STARTER WEBSITES
Basic SEO
Key
- Included
.
- Included with reduced scope
.
- Not included
- Use customer-provided keywords
- Integrate keywords naturally into website content
- Set unique SEO titles for all pages and blog posts
- No keyword-optimised page descriptions
- Ensure consistent heading hierarchy
- No review or optimisation of page copy length and quality
- Add descriptive alt text to key images
- No additional handling of images
- Optimise URLs (short, clean, keyword-based) for all pages
- Identify and implement key opportunities to add internal links between related pages and posts
- Check for and fix any broken links
- Configure social sharing titles, descriptions, and images
- Ensure SSL certificate is active
- No 301 redirects implemented
- Submit sitemap and request indexing with Google Search Console
Let’s chat
Talk to us today about your next website project, built with site-side SEO improvements.