Brand Strategy
Tailwind will audit your current brand and marketing material, assess your business, and identify what works and what doesn’t. This sets the foundation for us to create a new or refreshed brand that fits like a glove.
A strong brand looks great and tells a good story. But the way to make sure your brand performs well is understanding the market in which it lives. We’ll help you understand your audience and your competitors to craft a compelling and memorable brand.
Comprehensive Brand Review
Before we work on your brand, Tailwind can review your current brand in detail across four key areas, along with that of your competitors. We’ll assess and report on your strengths and weaknesses and develop a clear path ahead.
This sets the foundation for us to create a new or refreshed brand that fits like a glove.
- Understand your business and goals
- Review your brand and assess strengths and weaknesses in 4 key areas:
• logo functionality
• imagery
• language
• primary touchpoints
- Analyse strengths and weakness in 4 key areas for up to 6 competitors
- Conclusions and recommendations
Basic Brand Review
The technical attributes of your brand will be assessed and we’ll identify what works and what doesn’t, along with how you stack up against your competitors.
- Understand your business and goals
- Review your brand and assess strengths and weaknessess in 1 key area: logo functionality
- Analyse strengths and weaknesses in 1 key area for up to 4 competitors
- Conclusions and recommendations
Detailed Brand Values
Comprehensive brand values including taglines and poster.
- Client interview
- Craft brand values
- A range of brand taglines
- Multi-page values document
- Values poster design
Basic Brand Values
Crafting and documenting your brand values.
- Client interview
- Craft brand values
- 1-page values document