The Tailwind Blog
Here’s where we share our recent work and helpful advice. Scroll down to see everything or select a category below to narrow your focus.
Designing memorable business cards
We pulled some business cards out from our archives to show a client a couple of examples... Turns out we have quite the collection!
A highly-regarded new brand identity for Whisker Coastal Property
We chose to highlight the business's beautiful location, Australia's Sunshine Coast, with a palette of sandy golden hues and crystalline water. The logo incorporates a geometric 'W' and 'C', the latter shaped like a wave form with gradients to evoke the shimmering quality of the sea and sand.
Simply Safety’s vibrant new brand identity
We kept pink at the forefront of Simply Safety's new brand and came up with the following concept: Simply Safety is like the laces to your boots, providing structure and safety to your business.
A new brand identity for Lower North Electrical
Tailwind took on Queen Street Pharmacy's previous brand identity and extended it to flow throughout a bright, family-friendly new website.
Website redesign for Queen Street Pharmacy
Tailwind took on Queen Street Pharmacy's previous brand identity and extended it to flow throughout a bright, family-friendly new website.
Te Mahau booklet for Te Omanga Hospice
In the spirit of Te Wiki o te Reo Māori, Māori Language Week, we’re stoked to share this awesome little project we gifted to Te Omanga Hospice.
FH Group Developments
The Tailwind team dedicated much of 2022 to transforming well-known local building company Friday Homes into a fully-fledged property development company. Friday Homes came to Tailwind with a goal — rebrand the business as “FH Group Developments” and build a sophisticated and flexible new visual identity across every facet of the business: website, digital, social, print, signage, vehicles, and more.
Staff Handbook for Transport Trailers
📣📣 Outstanding print design incoming!! 📣📣
We are extremely stoked with how great this print booklet turned out for our longtime clients Transport Trailers — and so are they!
Upper Hutt City Council community newsletter refresh
Upper Hutt folks may have noticed recently that the Upper Hutt City Council community newsletter got a facelift — that was us!
The Tailwind team thoroughly enjoyed this project to create a new design for UHCC's Local Kōrero newsletter.
New brand, ReDevelop
📣📣 New brand incoming! 🍾🍾
ReDevelop is a smart new property developer that we had the pleasure of working with recently.
Upper Hutt City Council marketing campaign
We had a blast working with Upper Hutt City Council on this campaign to promote the recent Upper Hutt Mayoral debate!
Tailwind developed language that instantly and succinctly makes it clear what the event is and why you'd want to attend, and packaged it with attractive visuals that communicate themes of public engagement.
Typographic Campaign for Professionals Upper Hutt
We had a lot of fun creating this stunning typographic campaign for Blundell and Mark Realty Ltd - Professionals REAA 2008 to spread the news about their September marketing promotion.
Upper Hutt City Council Shop & Win Campaign
The Tailwind team has been hard at work the last few months developing, designing, and running this retail promotion for Upper Hutt City Council and My Upper Hutt. 💪🏻
Video promoting Cairo Quarter
Great to see this short video we made for Cairo Quarter performing well. Branding looks very sharp!
Launch package for Grey Fox
Queenstown's Virginie Vandehnove is a good friend of Tailwind so it was our pleasure to help her establish the brand for this exciting new venture! 😀
Cairo Quarter
We are thrilled to share this stunning project in co-operation with Kiwi Homes and Blundell and Mark Realty Ltd: Cairo Quarter — a new residential development in the Upper Hutt CBD. 🔥
The Tailwind team designed a sharp contemporary brand that ties together hints of the Egyptian street name and geometric architecture into a ‘CQ’ monogram. The flavour has been applied to a new custom-build website that integrates with Professionals Developments, and a gorgeous digital information booklet.
The Great Bunch Proposal Cards
We loved this project for our friends at The Great Bunch to go in their amazing Valentines Day “Proposal Box”. Such a gorgeous set of proposal cue cards and a gift voucher to go in the box with the champagne and glasses, candles, massage oil, red roses and other goodies!
Whiskey Labels
Just picked up these simple but striking whiskey labels from the printer! A client of ours asked for a quick design and print for Christmas gifts and we came though with a quick turnaround. 💪💪
Professionals Appraisal & Marketing Booklet
Professionalism is everything in the Real Estate industry. This year we worked with Blundell and Mark Realty Ltd - Professionals to create a new Appraisal & Marketing Booklet for their salespeople to use.
Professionals Christmas Marketing Campaign
Christmas is on its way! 🎄
We recently created this fun campaign to promote Blundell and Mark Realty Ltd - Professionals REAA 2008 who organises Upper Hutt's Christmas lights tour. If you're making your home look extra festive this year, be sure to register your home by December 1st!