The Tailwind Blog
Here’s where we share our recent work and helpful advice. Scroll down to see everything or select a category below to narrow your focus.
New business launch package for Jason Medina Life Celebrant
Queenstown-based celebrant Jason Medina was getting prepared to launch his own business when he asked us to help him build a brand package that portrayed his passion and positive energy.
Website design for Helium Financial Planning
Our design solution focused on converting large portions of information into small, digestible sections with plenty of breathing room and paced with imagery, to make the content easy to skim over.
Designing memorable business cards
We pulled some business cards out from our archives to show a client a couple of examples... Turns out we have quite the collection!
Te Kupenga o Rongomai wayfinding and signage
After designing this community hub's branding, Tailwind was tasked with creating an effective wayfinding system and implementing a strong visual identity throughout the Te Kupenga o Rongomai building.
Web design: Queen Street Pharmacy now has an online shop!
We created a new e-commerce website for the pharmacy with modern functions like Click & Collect, Google Pay, Apple Pay and more.
Website design for Ohariu Valley Construction
Prospective clients can now discover the company’s mahi, ethos, and get in touch with their friendly team all in one place.
A highly-regarded new brand identity for Whisker Coastal Property
We chose to highlight the business's beautiful location, Australia's Sunshine Coast, with a palette of sandy golden hues and crystalline water. The logo incorporates a geometric 'W' and 'C', the latter shaped like a wave form with gradients to evoke the shimmering quality of the sea and sand.
An easy breezy change for Hamilton Dental and Prosthetic Lab
Hamilton Dental & Prosthetic Lab approached Tailwind Design to rebuild their website after struggling with a costly and unresponsive previous provider. Now they have a professional and smooth new website, with content that they have access to update themselves.
Te Kupenga o Rongomai branding project
We absolutely loved the process of learning and working closely with council advisors and te ao Māori experts to craft an identity that honours Te Kupenga o Rongomai’s name.
Unmissable website design for My Upper Hutt
The My Upper Hutt website offers an engaging experience at every turn with tons of bold typography, motion and familiar language.
Securing a memorable brand identity for SecurityLogics
We responded to our client's brief by steering away from sharp angles and aggressive colours, opting instead for an approachable lower case logotype and memorable gradient green/blue palette..
A premium website for Watson and Wyatt Event Design
Our Queenstown-based client needed a website refresh that reflected their growth and expanded range of services. We’re grateful to this client for their loyalty throughout the years, and we believe that continuous collaboration with us has lead to a harmonious user experience across all of their customer touchpoints.
Simply Safety’s vibrant new brand identity
We kept pink at the forefront of Simply Safety's new brand and came up with the following concept: Simply Safety is like the laces to your boots, providing structure and safety to your business.
A new brand identity for Lower North Electrical
Tailwind took on Queen Street Pharmacy's previous brand identity and extended it to flow throughout a bright, family-friendly new website.
Website redesign for Queen Street Pharmacy
Tailwind took on Queen Street Pharmacy's previous brand identity and extended it to flow throughout a bright, family-friendly new website.
Local legend Jarvis gets a sleek new brand identity
Hutt Valley stalwart Jarvis Plumbgas Services was merging with DJ Plumbing + Gasworks and approached us to design a brand that brings their combined 26 years of quality workmanship and skill to the forefront.
A transformative brand refresh for Above Focus
So our task became: capture what makes Above Focus great, craft a memorable brand that tells this story, and apply this effectively across all of their channels and collateral.
Te Mahau booklet for Te Omanga Hospice
In the spirit of Te Wiki o te Reo Māori, Māori Language Week, we’re stoked to share this awesome little project we gifted to Te Omanga Hospice.
A vibrant new face for Upper Hutt’s parks and reserves
An immersive new website for Silverstream Retreat
Silverstream Retreat was in desperate need of updates to their website. The design of the previous website had a rigid and dated classical design that didn't accurately represent the high quality of the venue and its unique atmosphere.
With much of the details out of date, and being too busy to meet the content update requirements of their previous web company, they came to Tailwind for help.