Simply Safety’s vibrant new brand identity

Simply Safety owner Lisa is an independent health and safety advisor operating in the Wellington/Te Whanganui-a-Tara Region. With a contracting business she keeps close to her heart, Lisa approached Tailwind to give her brand a bit of TLC without losing her unique sense of personality. If you've met her, you'll know her iconic all-pink look, including a hi-vis jacket and safety boots!

We took Lisa’s request to keep pink at the forefront of her brand and came up with a clever concept: Simply Safety is like the laces to your boots; providing structure and safety to your business.

Curving shoelaces form a monogram logo depicting two S’s nested together to evoke Lisa's signature pink boots and communicate the idea that safety is achieved when client and contractor work towards a common goal.

At Tailwind we love a challenge — constraints often lead to the most creative results! We’d love to talk to you about your next project, no matter how tricky you think it might be.

Branding