The Tailwind Blog
Here’s where we share our recent work and helpful advice. Scroll down to see everything or select a category below to narrow your focus.
New business launch package for Jason Medina Life Celebrant
Queenstown-based celebrant Jason Medina was getting prepared to launch his own business when he asked us to help him build a brand package that portrayed his passion and positive energy.
Website design for Helium Financial Planning
Our design solution focused on converting large portions of information into small, digestible sections with plenty of breathing room and paced with imagery, to make the content easy to skim over.
Designing memorable business cards
We pulled some business cards out from our archives to show a client a couple of examples... Turns out we have quite the collection!
Te Kupenga o Rongomai wayfinding and signage
After designing this community hub's branding, Tailwind was tasked with creating an effective wayfinding system and implementing a strong visual identity throughout the Te Kupenga o Rongomai building.
A highly-regarded new brand identity for Whisker Coastal Property
We chose to highlight the business's beautiful location, Australia's Sunshine Coast, with a palette of sandy golden hues and crystalline water. The logo incorporates a geometric 'W' and 'C', the latter shaped like a wave form with gradients to evoke the shimmering quality of the sea and sand.
Te Kupenga o Rongomai branding project
We absolutely loved the process of learning and working closely with council advisors and te ao Māori experts to craft an identity that honours Te Kupenga o Rongomai’s name.
Securing a memorable brand identity for SecurityLogics
We responded to our client's brief by steering away from sharp angles and aggressive colours, opting instead for an approachable lower case logotype and memorable gradient green/blue palette..
Simply Safety’s vibrant new brand identity
We kept pink at the forefront of Simply Safety's new brand and came up with the following concept: Simply Safety is like the laces to your boots, providing structure and safety to your business.
A new brand identity for Lower North Electrical
Tailwind took on Queen Street Pharmacy's previous brand identity and extended it to flow throughout a bright, family-friendly new website.
Local legend Jarvis gets a sleek new brand identity
Hutt Valley stalwart Jarvis Plumbgas Services was merging with DJ Plumbing + Gasworks and approached us to design a brand that brings their combined 26 years of quality workmanship and skill to the forefront.
A transformative brand refresh for Above Focus
So our task became: capture what makes Above Focus great, craft a memorable brand that tells this story, and apply this effectively across all of their channels and collateral.
FH Group Developments
The Tailwind team dedicated much of 2022 to transforming well-known local building company Friday Homes into a fully-fledged property development company. Friday Homes came to Tailwind with a goal — rebrand the business as “FH Group Developments” and build a sophisticated and flexible new visual identity across every facet of the business: website, digital, social, print, signage, vehicles, and more.
A new brand is about to be launched — Alchemy Lab
A new brand is about to be launched 🚀 🚀 🚀
It’s no surprise that a marketing consultant knows the value of great design and strong brand positioning! We’ve worked with Vanessa in other projects over the past couple of years, and when it was time for her to create a new visual brand for her business, she came straight to us! We loved working with Vanessa from Alchemy Lab to get her new business off to the best possible start.
Deals on Wheels Branding & Signage
We worked with Deals on Wheels to refine their logo and produce new signage design that they were happy with, clearly presents their offering, and enables their business to really pop and be noticed.
Branding & Website for Good Lending
Good Lending Finance Brokers came to us for help needing a high quality brand to instantly compete well in a competitive market. We nailed the brand with a nice balance of approachability, humility and professionalism. Then we built a fantastic lightweight website to get their message across and onboard new customers.
New brand, ReDevelop
📣📣 New brand incoming! 🍾🍾
ReDevelop is a smart new property developer that we had the pleasure of working with recently.
Brand refresh for Kiwi Homes Development
This new branding for Wellington-based Kiwi Homes Developments sheds the technological font and low-legibility tagline script to give the company a sharper and more refined look without losing any of its previous identity. 🏠
Rebrand for Remarkit
Wellington-based Remarkit is an industry leader in environmentally-conscious IT. You may know them from their popular 'eDay' e-waste events. Tailwind is proud to have the opportunity to refresh their brand to help the company achieve its growth goals in the corporate IT and Government sector.
Initial brand design for Hepi Gage Construction
Longtime friend of Tailwind, Leonard Gage, and his business partner Luke Hepi, needed the a strong brand design to get their residential construction business partnership off on the right foot in a highly competitive industry. 🏡
Video promoting Cairo Quarter
Great to see this short video we made for Cairo Quarter performing well. Branding looks very sharp!