The Tailwind Blog
Here’s where we share our recent work and helpful advice. Scroll down to see everything or select a category below to narrow your focus.
Te Kupenga o Rongomai wayfinding and signage
After designing this community hub's branding, Tailwind was tasked with creating an effective wayfinding system and implementing a strong visual identity throughout the Te Kupenga o Rongomai building.
A transformative brand refresh for Above Focus
So our task became: capture what makes Above Focus great, craft a memorable brand that tells this story, and apply this effectively across all of their channels and collateral.
A vibrant new face for Upper Hutt’s parks and reserves
FH Group Developments
The Tailwind team dedicated much of 2022 to transforming well-known local building company Friday Homes into a fully-fledged property development company. Friday Homes came to Tailwind with a goal — rebrand the business as “FH Group Developments” and build a sophisticated and flexible new visual identity across every facet of the business: website, digital, social, print, signage, vehicles, and more.
Upper Hutt Christmas Arcade
The Christmas spirit is alive and well in our neck of the woods. 🎄🧑🎄
UHCC has spruced up City Arcade and renamed it Christmas Arcade for the month of December.
Deals on Wheels Branding & Signage
We worked with Deals on Wheels to refine their logo and produce new signage design that they were happy with, clearly presents their offering, and enables their business to really pop and be noticed.
Brand refresh for Kiwi Homes Development
This new branding for Wellington-based Kiwi Homes Developments sheds the technological font and low-legibility tagline script to give the company a sharper and more refined look without losing any of its previous identity. 🏠
Upper Hutt City Council Shop & Win Campaign
The Tailwind team has been hard at work the last few months developing, designing, and running this retail promotion for Upper Hutt City Council and My Upper Hutt. 💪🏻
Full Tailwind treatment for Corvus Legal
It's always great to have a customer that values strong branding and consistency. 👌 We had the privilege of working with local family law specialist Craig Foster right from day one as he started his new business, Corvus Legal.
The end result looks very sharp across the range of material we designed: website, business cards, letterhead, email signature, Google My Business listing, and signage design.
Ridgeline Business Park
We've spent the last few months working hard with Team Ledger - Real Estate on branding and marketing for their new development, Ridgeline Business Park, coming soon in Trentham.
Sign for The Precinct, Naseby
How nice does this look!? 👊 We just got our first glimpse of this finished sign that we designed — along with the branding and website — for luxury accommodation in Naseby, Central Otago.
Upper Hutt CBD Christmas Flags
One of the coolest features of the Upper Hutt CBD is the street flags. And it doesn’t feel like Christmas until the Christmas flags go up! 🎄🎄🎄
J&K Build Site Signage
J&K Building Co is doing great work towards making their building sites more sustainable.
JG Testing new branding
We love working with new businesses! A solid brand foundation sets you up for success. It was our pleasure to work with Jayme at JG Testing.
The Great Bunch brand refresh
🙌 Check out this vibrant brand refresh for a vibrant local business! 🙌 We absolutely loved working on this project for Tailwind’s neighbour The Great Bunch, who needed a new brand to make their awesome business stand out and reflect the true quality of their product. 💐
Real Estate marketing material
We've enjoyed working with local real estate agent Zephyr Rees-Kiddle lately on various designs, including a bus back, social media tile, and some flash new business cards!
Urban Precinct marketing
We designed the new brand for this development in keeping with previous areas of Wallaceville Estate. The incredible renders we had to work with really bring the vision to life.